This is dedicated to Travis Holappa who was kidnapped, tortured and murdered on July 25, 2004 in Northern Minnesota. This was all due to meth. I am Travis' mother and I wish to make this devastation turn into a better thing by educating and exposing the truth about meth, the dangers, and the deadly consequences it brings about to individuals and communities.

My Photo
Location: Colorado, United States

I want to do what I can to educate people about what is going on around the world with the meth problem. I want people to know about it BEFORE they even get the idea to want to try it. It is a dangerous drug and will ruin your life as well as all those who love you. I am on a mission on behalf of my only son, Travis.

Wednesday, October 15, 2008

Marketing Drugs to Kids: From Cheese to Strawberry Quick


Marketing Drugs to Kids: From Cheese to Strawberry Quick
Thursday , May 10, 2007

By Maggie Lineback

DALLAS, Texas — Something called “cheese” is killing kids. In August of 2005, no one had even heard of it — so much so, that when a school district police officer first saw a bag of this drug, he thought it was fake. Now officials realize cheese is all too real; at least 21 kids have died from overdosing on it.

Cheese is a combination of black tar heroin and crushed up Tylenol PM tablets and hits of it sell for a buck or two. Like any type of heroin, cheese is highly addictive and deadly. If that’s not enough to scare you, there’s this: drug pushers cooked it up special for kids.

“Traditionally heroin is going to be an adult user drug,” says Dallas Independent School District Officer Jeremy Liebbe. “Black tar heroin is cooked on a spoon, mixed with liquid and injected. Meaning needles. Not many kids are wild about needles, so if you want to market heroin to kids you've got to come up with an alternative to it.”

And that’s exactly what drug dealers in the Dallas area have done — they’ve come up with a form that can be snorted and gave it a seemingly benign name: “cheese.” But cheese is just the start. Have you heard of “Strawberry Quick?” It’s not a kid’s drink — it’s a kid’s methamphetamine. Drug dealers mix meth with Kool-Aid in an attempt to make it look and taste better. And again, there’s the snappy name. While Strawberry Quick hasn’t made a big splash in Dallas, it is gaining ground in other parts of the country.

The DEA says the whole act of marketing drugs to kids is a dangerous and relatively new trend.
“They're looking for a new consumer, ” says James Capra, the Special Agent In Charge of the DEA office in Dallas. “They've taken the tactic that advertising people have taken for years; you want to sell a product, you’ve got do a good marketing approach to it.”

The anecdote for any slick marketing campaign is the truth. Cheese users, if they live, eventually escalate to needle use. And if they try to get off cheese, users have horrible physical and mental withdrawal symptoms. So of course it’s best never to start. As for meth, anyone who’s seen a meth addict, with their scabbed skin and rotting teeth, knows what a con “Strawberry Quick” is.

What can you do? Fernando Cortez is getting involved. He lost his 15-year-old son to cheese earlier this year. Cortez swears his son wasn’t a user and is haunted by what-ifs. What if he had done this versus that? Would his son still be alive? In the end, Cortez has had to put away those thoughts and channel his grief into something that could save lives. He goes to Dallas schools, speaking out about his painful experience and giving out his cell phone number to anyone who needs to talk. He urges parents to do the same — talk to their kids.

Drug experts add this advice: don’t bury your head in the sand. If your child’s grades drop, he loses interest in the activities he once loved, if he changes friends, if he starts to have trouble at school … all of these are warning signs that need to be acted upon immediately. With drug dealers stepping up their efforts to target your kids, police and drug counselors say we should all make as much of an effort to keep them safe.


Maggie Lineback is a FOX News channel producer.


Blogger Megan said...

I had no idea. Good to know with a daughter just entering high school. Thanks for the info!

Wednesday, July 29, 2009 10:54:00 AM  
Anonymous meth is death said...

Meth is so devastating to the society. The abusers as well as their family suffer the consequences of meth addiction. Even unborn children are not spared of the agony that is meth addiction. Meth detox information are included below:

CrystalClear Detox
meth side effects
how to make meth
meth sores
meth help
meth info
pictures of meth
meth lab
faces of meth
effects of meth

Other meth related articles from meth abusers and their families are below:
Meth and Teeth

Do meth addicts know why they are tired?

Living Without Meth

Drugs Alcohol Meth Addiction

Methamphetamines Use Plague NASCAR Driver Jeremy M...

Crystal Meth addiction

Recognizing signs of drug addiction

Crystal Meth or Methamphetamine

Methamphetamine, or crystal meth, is a dangerous, ...

Meth users

Friday, October 23, 2009 7:32:00 AM  
Blogger Transcend said...

Great post, Its not what you market it how you market and thats is something that most businesses need to work on. Website Seo Company

Saturday, June 12, 2010 8:57:00 PM  
Anonymous Viagra Online said...

Death by meth reminds me another movie about mental illnesses, it's not exactly the same but the plot is similar. In that movie you can notice the generalized anxiety disorder. That disease is not a mental disease that can be treated such as other diseases it's kind of different but not impossible to deal with.

Wednesday, August 25, 2010 12:48:00 PM  
Blogger Steve said...

This article was really helpful, thanks for posting it. When I needed help with
xanax addiction I knew that there was help that I could find.

Thursday, July 14, 2011 1:46:00 PM  
Anonymous Anonymous said...

Alert! Dangerous Encounter with Meth bong-water/kool-aid.

I was informed about a less mentioned way of using meth that is far more dangerous and far different in the side effects. DO NOT ever drink (ingest) bong water that has been used for smoking meth. Users actually flavor their bong water with kool aid and then save the water for later use. The side effects are EXTREME and last more than 2 days in some cases. Please warn people about this method of use as it causes uncontrollable eye movements for hours and literally stops the body from urinating and takes days to come down and you get really sick!

Friday, July 22, 2011 11:07:00 AM  
Blogger Tina said...

Thanks for the helpful info. When I learned about a holistic nutritionist it changed my life.

Monday, August 22, 2011 10:29:00 PM  
Blogger Brian said...

Great info, thanks for posting. If you’re looking for medical insurance billing and coding info then these might be the guys to help you out.

Wednesday, December 14, 2011 12:48:00 AM  
Blogger stacy said...

Great info, thanks for posting. If you’re looking for medical insurance billing and coding info then these might be the guys to help you out.

Wednesday, December 21, 2011 2:52:00 PM  
Blogger Tina said...

You may have trouble with addiction and need info on dual diagnosis treatment center this is a resource that you can trust.

Tuesday, December 27, 2011 12:18:00 PM  
Blogger Tony Raz said...

For over 10 years I was an addict and needed obligatory exercise help. When I got the help I needed, I could start living my life again.

Tuesday, April 17, 2012 6:40:00 AM  
Blogger Brian said...

Great info, thanks for posting. If you’re looking for a really for info on heroin rehab center then these might be the guys to help you out.

Wednesday, May 23, 2012 12:49:00 AM  
Blogger stacy said...

Thanks for the info. It can be really hard getting help for addiction. I was looking for inpatient eating disorder and found many useful resources on the web.

Tuesday, June 26, 2012 10:33:00 PM  
Blogger Joan Brown said...

Thanks for the info. It can be really hard getting help for addiction. I was looking for heroin treatment and found many useful resources on the web.

Wednesday, August 29, 2012 1:09:00 AM  
Blogger Joan Brown said...

Thanks for the helpful info. When I learned about getting a alcoholism help it changed my life.

Wednesday, August 29, 2012 1:10:00 AM  
Anonymous Anonymous said...

The strawberry quick is unsubstantiated and has actually been proven to be a fake story made up to scare people. Just google it. The "Cheese" heroin is real, however, perhaps you should change your article or at least add in a disclaimer at the beginning in order to show this information.

Monday, August 26, 2013 10:14:00 AM  
Blogger Transcend said...

Thanks for the read website optimization buffalo ny

Thanks for the read if your interested check out website marketing buffalo ny also have website design buffalo ny available as well.

Friday, August 15, 2014 7:15:00 PM  

Post a Comment

Subscribe to Post Comments [Atom]

<< Home